Where it costs no more... it's just nicer.^TM

This is where Miss Nevada USA 2010 Juliana Erdesz, Miss Nevada America 2010 Christina Keegan, Miss Truckee Meadows Cassandra Walker, Miss Reno/Sparks Sarah Wilson, and former first lady Dawn Gibbons shop for formal wear! 

Our bridal, prom, formal wear, and tuxedo customers voted A Beautiful Bride and Tuxedo into The Knot magazine's Best of Weddings edition and the Reno Gazette Journal's The Best of Reno edition for excellence in customer service and selection.

We carry everything needed for the bride, bridesmaids, mothers, flowergirl, ring bearer and men, along with the latest prom, JA, gala, and formal fashions for women and teens. We also carry the Eternity line of LDS bridal, prom, and formal wear.

Our wedding gown prices vary from $300 to $3000, depending on designer and style. All are far superior in quality, craftsmanship, fashion, and beauty than any gown you'll find in the national chain stores.

Reno/Sparks veteran owned and operated ... not an impersonal national bridal chain store that sends your money to corporate headquarters and out of the local economy.

Because we're local, we carry unique designers and styles that our area brides ask for rather than a few styles that some out-of-touch bridal chain store would require us to carry.

Visa, MasterCard, Discovercard, American Express, personal checks, and layaways are accepted.

We're first in pleasing brides.^TM

^{Member, Better Business BureauTM}

Our Bridal Fashion Designers
Our fashion designers are showcased in national and local bridal magazines such as The Knot, Modern Bride, Premier Bride, Wedding Affair, Brides, Sacramento Bride, Teen, and Prom. Our styles range from simple to simply amazing and include:

•  Traditional
•  Ball Gown
•  Couture
•  Destination
•  LDS and modest
•  Mermaid
•  Fit and flair

Which would you rather be?

We are the only authorized bridal salon in Reno/Sparks/Tahoe for Pronovias, La Sposa, Eternity, Casablanca, Jasmine, and James Clifford.
Some local bridal shops may say they can get these designer gowns for you at lower prices, but they're putting your happiness at risk through the unethical business practice of trans-shipping cheap gowns from other shady shops located out of the area. The designer will give you no guarantee or assistance with problems on gowns purchased in this manner, even if the bridal shop says it will. We strongly recommend that you avoid these shops and Internet shopping or you're headed for frustration and heartache. We maintain the highest standards of business ethics and integrity. Our prices are the minimum allowed by the designers. 

Services

• Optional on-site expert dress and gown alterations available through Alterations by Sharlee (alterations are charged separately from purchase prices). Sharlee charges less than the bridal chain stores' alteration services, so you can afford more gown or dress!
• Free wedding gown pressing and steaming when you order your wedding gown from us (done after all alterations are completed).
• Wedding gown and veil cleaning and preservation after your wedding (charged separately).

Discounts

• 10% discount on all bridesmaids, mothers of the bride and groom dresses, and accessories when you order your wedding gown from us.
• 10% discount on your order wedding gown when either the bride or groom is active duty military or a veteran.
• Up to 50% off selected sample and discontinued wedding gowns. Take home the gown of your dreams today!
• Free groom's tuxedo rental with the rental of 7 or more tuxedos.

What to Expect

Even if you've never set foot in a bridal/formal/tux shop before, we'll make you feel welcome and at home. Our consultants will gently guide you and answer all your questions. Just relax and confidently put yourself in our hands.

Do you have your heart set on a gown or prom/formal dress but don't see it on display in our salon? Because we have direct access to many designers' fashion lines, we may be able to order what you want in your measurements. What you see in the salon is just the tip of what we can get you. Let your consultant know the gown or dress you want. Bring in a magazine photo or just tell us--we're here to help.

You’ll enjoy shopping in our elegant yet relaxed atmosphere. Feel free to browse. Our gowns and dresses are displayed without bags so that you can experience their sparkling beauty and exquisite material. No appointment is needed and there’s no limit on the number of gowns you can try on.

Have fun while choosing among the most beautiful gowns, dresses, and tuxedos you’ll ever see. You don’t need to travel to Sacramento or San Francisco to find the gown or dress of your dreams. It’s right here in Reno/Sparks/Lake Tahoe!

Visit us, Celebrate with Elegance, and become A Beautiful Bride!